Living the Movie Magic 

3 Minute Read

The Lasting Impact of Cinema on Travel: How Movies from the Past Drive Modern Bookings

Gstaad, Switzerland, a charming alpine village nestled in the heart of the Swiss Alps, is a perfect example of how a movie can leave an indelible mark on a destination. Filmed in 1975, The Return of the Pink Panther continues to captivate travelers to this day, with many seeking out the picturesque landscapes showcased in the film. This enduring influence of cinema on tourism is something we see more clearly than ever today, especially with the rise of streaming platforms like Netflix, which have amplified the ability of films and TV shows to shape travel trends.

The Growing Influence of Film on Travel

The impact of movies on tourism has never been stronger. What was once a fleeting fascination with destinations seen in film has evolved into a global phenomenon. A single scene, or even a series, can transform a location from a hidden gem to a must-visit spot. This is especially true for films from decades ago, like The Return of the Pink Panther, which continues to drive interest in Gstaad long after its release.

Iconic Films That Have Shaped Tourism

Gstaad isn’t alone in experiencing the lasting power of cinema. Take New Zealand, for example. The stunning landscapes that served as the backdrop for The Lord of the Rings and The Hobbit have turned the country into a worldwide travel hotspot. Similarly, the success of Game of Thrones, filmed in Dubrovnik, Croatia, led to an explosion in tourism, with the city’s medieval walls and streets now synonymous with the fictional King’s Landing.

Gstaad: A Cinematic Destination

Gstaad’s cinematic legacy extends beyond The Return of the Pink Panther. Over the years, the village has been featured in a number of films, including the Bollywood classic Dilwale Dulhania Le Jayenge (DDLJ), which showcased a beautiful wooden bridge in nearby Saanen—a site now visited by fans from around the world. More recently, Roman Polanski’s The Palace (2023) brought Gstaad’s luxurious charm to the silver screen, while films like the 1958 classic Thérèse Étienne have also helped cement the region’s allure.

These films continue to drive interest in Gstaad, demonstrating how cinema can transform a destination into an iconic, globally recognized location.

The Ripple Effect of Film Tourism

This phenomenon isn’t limited to one destination. Take Outlander, for instance, which has drawn a significant number of visitors to Scotland, or the global boost in tourism to New Zealand following The Lord of the Rings. Films like these offer unparalleled visibility to destinations, creating a ripple effect that generates interest and bookings long after the credits roll.

The Enduring Magic of Cinema

Movies have an enduring ability to captivate and inspire. Even decades-old films continue to affect travel trends, sparking the imagination of travelers who want to experience the places they’ve seen on screen. This timeless appeal is why locations featured in beloved films remain desirable, with a lasting power that transcends generations.

Villa Tracker: Your Gateway to Cinematic Locations

At Villa Tracker, we recognize the profound impact of film on travel. That’s why we offer a curated collection of properties that are perfect for film locations or cinematic-inspired getaways. Whether you’re seeking a secluded villa with private beach access, a majestic castle, a luxurious mansion, a unique chalet, or a cozy, picturesque chalet in an awe-inspiring setting, we have the ideal property for you.

With over 12,500 properties across 400 destinations worldwide, our collection features some of the most sought-after locations as well as hidden gems waiting to be discovered. Every property is handpicked, ensuring it meets the high standards needed for an unforgettable cinematic experience. Whether you’re a filmmaker looking for the perfect backdrop or simply a traveler inspired by a favorite movie, Villa Tracker connects you to properties that bring cinematic dreams to life.

Explore our expanding collection of mansions, unique chalets, and villas across the globe, and discover the perfect setting for your next adventure—whether it’s for a film shoot or a vacation inspired by your favorite movie. Villa Tracker is your ultimate resource for movie location hunters, offering exclusive, iconic, and luxurious properties that can transform your travel experience into something straight out of the silver screen.